"America Fresh Violet Colors Liquid Laundry Detergent (2.96L) is a high-efficiency, color-protecting formula that keeps your vibrant fabrics bold and fade-free for 95+ loads. Infused with UV inhibitors and gentle cleansers, it removes stains while preserving dye integrity. The light floral-violet scent adds a touch of freshness without overpowering. Safe for dark, bright, and patterned fabrics—no bleach or harsh chemicals. HE-compatible and ideal for large families who love their colors to stay as vivid as day one!"